FIND YOUR STILL POINT IN A TURNING WORLD
Coaching for leaders, athletes, and high-performers navigating life beyond success.
ABOUT
Philanthropy is stitched into Paul’s story. He has:
Cycled 1,700 miles in 17 days for the Royal Marines Association and Marie Curie.
Cycled from Windsor to Ibiza in 10 days for Joining Jack, a muscular dystrophy charity.
Spent 10 years as Royal Marines Rugby Club captain, raising funds for military causes through sport.
Climbed Ireland’s highest mountain three times in 12 hours alongside special forces to support military charities.
But his greatest work happens in silence
when someone finally meets themselves again.
Alongside decades of lived experience in elite performance and mental health, Paul continues advanced academic training in psychotherapy, deepening the knowledge and tools he brings to his clients. This blend of lived truth and rigorous study ensures his work goes far beyond surface-level coaching.
Now, Paul works privately with a select few individuals who want more than surface-level change. For larger-scale or high-impact projects, he also collaborates with a trusted circle of professionals – including experts in neuroscience, psychology, nutrition, and performance, to deliver integrated, systemic support.
His grounded presence offers a discreet, hand-held space to return to your truth and walk toward it with clarity and strength.
It’s not about becoming someone new. It’s about returning to who you really are,
beneath the noise, beneath the armour.
TRUE NORTH™
You’ve led from strength.
Now lead from truth.
True North™ is Sammo’s signature philosophy and the heart of his coaching brand.
Inspired by his northern roots and the silent compass of his late father, this is a space to navigate from stillness, rebuild identity, and reorient to your truth. A call to help people navigate back to their North Star, their true selves , their light, their inner compass.
This isn’t mainstream mindset coaching. It’s a process of return.
A space free from ego, fluff, and performance, where grief is honoured, silence is valued, and power is reclaimed. You’ll be guided by Paul’s lived experience from international rugby, personal loss, a decade as a coach, and ongoing study in psychotherapy.
True North™ weaves together everything Sammo brings:
A deeper understanding of the human condition.
Decades of elite sport, navigating the highs and lows.
Ten years of therapeutic training and coaching.
Real-world experience from working with elite athletes, military veterans, special forces, CEOs, celebrities, and individuals in high pressure environments.
It’s the work of de-armouring, re-orienting, and rising again , but this time from a place of internal clarity and authority.
True North™ combines trauma-informed depth, mindset clarity, and high-performance truth work. It’s where grit meets soul, and leadership becomes real.
His deepest compass isn’t in the spotlight, it’s in the devotion to his sons and the memory of his father.
This quiet legacy shapes every session.
Why True North™ over mainstream coaching?
Lived experience
— not just theory
Depth, not flash
Discreet, integrity-led, high-trust work
Expertise in grief, resilience, performance and presence
True power isn’t loud. It’s felt. And it starts when you stop running from yourself.
WORK TOGETHER
True North™ isn’t about status, it’s about substance.
Whether you’re in the spotlight, transitioning from performance, or seeking clarity after success, this is a space to go inward and lead from truth.
Offerings:
Bespoke 1:1 Coaching
Private, trauma-informed sessions for high-performing individuals in life, work, sport, or fame — navigating identity loss, grief, or purpose realignment.
On Stage Talks
Grounded, real-world speaking engagements that weave elite performance, mental health, friendship, and lived wisdom — all shared from the heart, not the pedestal.
Select Corporate Bookings
Emotional intelligence, unwavering resilience, and truth-led performance for leadership teams and purpose-driven organisations. Non-conformative but deeply grounded.
Private Elite Retreats
IImmersive off-grid retreats for those craving depth, brotherhood, recalibration, and freedom, away from noise, pressure, and captivity of image.
For High-Impact Projects:
True North™ also connects with a wider team of trusted professionals, including a neurologist, sports scientist, sports nutritionist, psychologist, and behavioural neuroscientist. This multidisciplinary approach supports integrated, systemic work — ideal for teams or companies requiring more than coaching.
My work isn’t to fix you. It’s to stand beside you
while you remember your own strength.
FREE FIRST STEP
Your first guided step north includes two free resources:
A 10-minute audio session and three guiding questions to open new perspectives. They’re a starting point, and if you’re ready to take them further, Sammo will walk you through them directly.
Guided Audio:
“Victims By Thought”
A powerful reframe on mindset, control and sovereignty.
There’s a point in every journey where the external applause fades,
and that’s where the real work begins.
CLIENT STORIES
Real experiences from those who’ve worked with Paul “Sammo” Sampson:
Private Coaching Client
“Paul holds space like no one I’ve worked with before — he doesn’t try to impress you, and that’s what makes him unforgettable.”
Client in Transition
“True North felt like therapy, coaching, and something else entirely — I found myself again.”
Rugby & Wellbeing Platform
“Paul brings together elite sports experience with human performance coaching. His personal journey helps clients approach the next chapter with clarity, awareness and courage.”
Fellow Mental Health Coach
“Sammo understands what it takes to perform at the highest level — and how to rebuild when that chapter ends. He brings both fire and deep emotional wisdom.”
Former Professional Athlete
“After decades in elite sport, I’d never been able to feel what Sammo helped me feel — safe, honest, powerful again.”
CONTACT
Whether you’re seeking private coaching, retreat facilitation, or a grounded speaker for your event.
REACH OUT BELOW
Sammo works with a select few high-achievers, performers, and public figures who value discretion, depth, and real presence.
